Originally Posted by
G-FORZ
I’m seeing all the same comments that have been raised previously
Do we ‘Need’ DSA? - No there are alternatives, but similarly do we need a Morrisons popping up next to a Tesco - No, but they do because they are tapping into a market.
Can DSA be viable commercially - Yes but only with the right management and 15-20 based Airframes and let’s face it they would need to be bucket and spade operators, and Wizz
Are TUI going to base 15-20 Airframes - No, so DSA would have to try pull in Easy Holidays, Jet2, Ryanair & Wizz
Would that cannibalise the market - Yes but which market?, that depends who bases, TUI & Easy would pull the Yorkshire traffic currently travelling over the Pennines using MAN (they can afford to lose 3m pax), Jet2 would run the risk of closing LBA, Ryanair would hit numbers at MAN, LBA, EMA, BHX, NCL, LPL, Wizz would just return with previous routes.
There is opportunity for a successful facility at DSA, get the right products, in the right volume, at the right price, with the right timings/frequency and the passengers will welcome the opportunity to use the award winning airport. Despite being on a fringe, it’s very accessible and convenient, unlike LBA. Look at the support on social media.
That post assumes that this hasn’t already been tried. When you say ‘right management’ what do you believe they would do differently to the wrong management?
The fundamental problem is lack of demand combined with an already highly competitive operating environment. So if you can’t attract airlines away from the competitors then the only way you can make a success of it financially is to scale back on the ambitions and push for small, sustainable growth, with the ultimate outcome being reduced service levels.
Your supermarket analogy is a poor one.