Originally Posted by
jensdad
I'm sure you did, but they aren't paying the amount of money they're paying just to reach the people in the stadium. There'll have been at least as many Chelsea fans watching as there were Saudi United fans.
Pretty sure I've seen it demonstrated previously that PL matches have different adverts shown on the pitchside boards, depending on where the game is being watched worldwide. So the NCL-CHE game might have Saudia showing on the boards in the stadium and in some territories, but other global audiences might see another logo projected onto the boards instead, depending on what the sponsors request and agree on.