186 airlines attended.
370 airports attended.
76 tourism destinations attended.
74 suppliers attended.
That is a big market under one roof so to speak. .
The cost of attending could be offset many times over by increase in business that comes off the back of attending. You've got to network to build up business. You can't sit back and expect business to come to you, you have to go out and earn that business.
It has worked for many.
https://www.routesonline.com/events/
In the world of business. The future is here and now, as if you pass by this opportunity there will be no tomorrow.
You take every opportunity that you can get. You go out and meet people and build up a rapport and success and deals follow by building a good rapport.
That is how you build business.
You do not open a shop and not tell people your there. You go out and advertise that you are there. You go out to supplier events to help you get what you need.
It is the same thing with going to these confrences. You go out and put your name in the market.