Branson lost a bet and paid up as promised…
Virgin boss Sir Richard Branson got dressed up as a female flight attendant after honouring a bet he lost to Air Asia chief executive Tony Fernandes.
Donning a uniform, he served passengers on an Air Asia charity flight from Perth to Kuala Lumpur.
Sir Richard and Mr Fernandes had a bet on whose teams would finish first in the 2010 Formula 1 Grand Prix in Abu Dhabi.
The plan was that the loser had to dress as a female flight attendant and serve passengers on board the winner's airline.