Industry was there, but few on the booths, they were walking the floor and networking with those they recognised. In addition, the audiences for the presentations were pretty good as were some of the speakers who were supposed to be there. It was not a dead loss professionally but on balance those I spoke to considered that in view of the 80-20 split the event had now crossed over the line of aviation representation [versus drone] and was truly a dead loss. The high end exhibitors had already decided that they were not looking to return next year by 1pm on day 1. Some simply failed to turn up in the first place.
Bringing a Westland Lynx 3 as a centre piece was a mind boggling misunderstanding of what the event was about. The coffee was good though.
So it was not a case of no-one went, it was a fast waning business event that was not attractive to the 'ordinary' buyer that just wrecked all the little good will that remained yesterday morning.