Originally Posted by
43Inches
Point is QF has cut the fat out and is into the bone that gels the premium customers to the business, as long as the market remains saturated they will kick along, but if this downturn gets nasty they may find themselves in a spot of bother as the product is no longer a step above the competition.
This started 15 years ago. My brother, who travelled from Melbourne to Beijing 12 or 15 times per year in Business Class on Qantas, moved to Singapore Airlines. In his words, "I stopped flying Qantas when I could see Geoff Dixon's cost cutting before my eyes."
I suspect there are many once bolted-on Qantas high value Frequent Flyers who are now doing the same. It will be very difficult for Qantas to get them back.