Originally Posted by
Skipness One Foxtrot
The lowest ex LCY is 5-6 times the equivalent entry level LHR fare, it's an all Business Class service out of LCY with Sun Air so it's not quite an apples to apples comparison. Time will tell.
Although the fares are priced as such and the service is like Business class it is actually Economy on Sun Air. Its a great use of avios as it only costs about 5000 one way and you get a pretty decent flight. When I took it they served a salad, Ice cream and alcohol/digestifs all in a little more than an hour.
They have a very loyal following and they know their crowd - point to point business traffic. The rest can take the BA LHR flight.