REX will eat away at their market share, AJ will lose this battle, the shareholders will revolt
Sorry but this is delusional. As at today QF has a mainline domestic fleet of around 20,000 seats. This is only the A332s, 738s and 717s and does not include the jet fleet principally but not exclusively concentrated on FIFO as well as ignoring the A333s can also operate domestically. Even after allowing for the 4, as yet, undelivered 738s, REX has a domestic jet capacity of just 1760 seats. We know QF domestic jet operations were profitable in FY22 Q4 as they announced it to the ASX. REX did not make a similar comment because it isn't and if it said it was the directors would be committing a crime.
Emirates deal another disaster
How so? The EK deal has enabled QF to offer one-stop services to Europe and Africa that it could never profitably operate using its own metal.
and yet QF would love to have them all operational as we speak.
We need new blood in this industry not an old dinosaur
What exactly about REX's jet operations constitute new blood? The are flying old jets rejected by their competitor who instead took newer leased 738s that were available. They have the same hard product that VA operated the jets with so not any innovation there. They are flying no unique routes but instead flying a few trunk routes that they only partly fill when selling the seats at stupidly low prices. They pay under-the-odds so much that staff quickly resign when they find out they are eligible for re-employment back at QF or VA.