The thing is that the videos are made for you anymore. They are made for 16-25ish..... What appealed to us, won't read directly across to the modern youth.
For instance I thought the "Their county needs you" adverts from the mid-late 90s were great, but I'm told that was not a very successful advert at all. Apparently one of the most effective ones was where the guy was in a supermarket and got a small cut but the employer made a massive fuss, the implication being the RAF would look after you....