A mate once told me about a time he was securing an aircraft that had performed a wheels up at a GAAP. At the point he was coming out of the cockpit making sure that fuel and masters were off and secure the media turned up and filmed him making it look like he was the pilot, resulting in some interesting phone calls. There was a while he was in a rumor that he had had a wheels up... ATSB and CASA, didn't bat an eyelid at the event, so only those involved learned anything from it.