They aren't up and running at all. They won't be unless and until they get their UK AOC and some aircraft actually on the UK register.
Same goes for Hans Airways, though it would appear they are rather further down the road to obtaining their UK AOC. As and when they have done all both carriers have to do is to convince an overly protective government in Delhi to give the the necessary operating licences to offer direct service from UK to India. That I fear will be the more difficult of the two tasks.