It’s great to see something more interesting being tried out. With the increasing economic crisis hitting disposable incomes on the one hand it’s very bold to do it now, but on the other Bosnia is very cheap so could be very attractive. Sarajevo hosted the Winter Olympics so skiing is definitely possible!
TUI have been in Macedonia for a few years but not from the UK, I wonder if some more less known ‘discount’ destinations might be looked at for British audiences.