Its also not just as simple as saying we want to fly from A - B airport. The airports may offer some deals, the company may be happy to pay full rates on fees.. but is there a market for it? Over the last few years we've seen a lot of companies saying they will do this, that and the other on the regional market and it doesn't always come through.
Business travel has changed the whole market has changed, routes that historically were very good maybe not so much now, where as other routes can charge a premium and they will still have good loads. CI's and BHD out of SOU are good examples of this. You cant drive easily to either, and both have good load factors and the CIs dont have cheap fares by any means.