I have seen the passengers embark/disembark at EDI and the flights are by no means full and have seen a few (OSL) with only a couple of people on them.
The aircraft look really good and nice routes, just a shame the prices are so high or else I would have used them a few times already.
I think we would all agree it is nice to see a new outfit so fingers crossed for them and best wishes for a prosperous year ahead (and maybe some sort of "sale" of seats soon )