Well that certainly is Strayan spirit of having a crack.
A market disrupter?
Love the Allstraya tag it is catchy.
Will it work? As we have all said it really depends on many factors, Straya certainly can handle a genuine LCC like when Tiger WAS gaining traction.
Qantas group and Virgin are not really in the headlines for the right reasons, could this be the time? Rex well they just don’t seem to have the ball on the marketing, I reckon Bonza will hit the shores running.
Oh and the Max? I do not think the public will realise or even care, look at SQ and its Max, very busy!