Ah! Yes indeed - I remember that one!
However, that was based on forming more than just a marketing alliance with another carrier. BCal and Sabena fell through, and the Alcazar project stalled (Wikipedia makes interesting reading on this). Carlzon departed, vision thwarted. After that, apart from becoming a feeder service to one of the big alliances, there were not a lot of options.
What has surprised me is that SAS have endured so long with high costs and declining yields.
Last edited by Midland 331; 8th Jul 2022 at 08:53.