Originally Posted by
TOM100
I am not sure how you think a company can ‘hide’ costs - the top line and bottom line is the same whatever company you are in. Sure there can be creative accounting but J2 are listed too and have to be pretty transparent. Simple fact seems to be that customers like their product, they seem operationally pretty sound (very few cancellations) and their service is rated. It seems more joined up from the top line sales part to the operational execution.
U2 (inevitably) is no longer a ‘pioneer’ and is now becoming ‘legacy’ with the costs and mindset that goes with that imho. Their current leadership does not inspire confidence.
Ryanair/Wizz just sell you an airline ticket and ancillaries, and therefore to make their money they need a low cost base. For Jet2, it doesn't matter so much if their costs are higher to run the airline, as they can make it up on the margin they make on the package. Its something easyJet has started to do with its rollout of easyJet holidays.