I am not sure how you think a company can ‘hide’ costs - the top line and bottom line is the same whatever company you are in. Sure there can be creative accounting but J2 are listed too and have to be pretty transparent. Simple fact seems to be that customers like their product, they seem operationally pretty sound (very few cancellations) and their service is rated. It seems more joined up from the top line sales part to the operational execution.
U2 (inevitably) is no longer a ‘pioneer’ and is now becoming ‘legacy’ with the costs and mindset that goes with that imho. Their current leadership does not inspire confidence.
btw - Jet2 started as a seat only business and identified an IT tours gap - something U2 is trying to tap into poaching several TUI execs. They’ll need to learn quickly tho that to be successful at this you have to actually get people to their destination without a whole load of stress!
Last edited by TOM100; 5th Jul 2022 at 14:43.