Rules of the Air (UK)
(2) An aircraft must not fly, take off or land within the aerodrome traffic zone of an aerodrome unless the commander of the aircraft has complied with paragraphs (3), (4) or (5), as appropriate.
(3) and (4) do not apply
(5) If there is no flight information centre at the aerodrome the commander must obtain information from the air/ground communication service to enable the flight to be conducted safely within the aerodrome traffic zone.
Which runway the aircraft lands on is at the discretion of the pilot having complied with the rules above.