Originally Posted by
43Inches
Pretty sure the load factors are directly related to no one outside of aviation knowing they exist. I haven't seen/heard a single add on the TV or radio or anything, is there any advertising?
Probably not. After introducing their jet fleet, Rex's expenditure on advertising
fell by nearly 25 percent. They may have thought having Sharpie spruiking their flights on The Today Show and the like was all that was needed. Or they thought that the Saab punters and their friends and families would all start lining up to catch Rex jets. A case study in how not to attack a new market segment.