The rules local to me are different, so I can't comment on UK rules. That said, I built my own aerodrome 33 years ago, and found great community harmony with:
Treat the local children and their parents for a ride to see their house, village and school from the air from time to time. Always operate with consideration to the local peace and privacy
I flew as needed to help local farmers find lost cattle, and served my local fire department with the plane probably at least monthly for decades, and still do, when called. I never asked for any payment whatever. I allowed my plane to be seen as a community asset, and it was always well received. I am not aware of any complaint ever about operations from my aerodrome - other than my complaining to other pilots to not buzz my runway!