You may be right, Quid Pro Quo, but who can tell ? Are recruits specifically asked at any stage whether they were influenced by a recruitng advertisement ? I rather doubt it. I also doubt that DPR itself slaves away with coloured inks and Brownie cameras producing this unrealistic material. More likely this is undertaken by contracted advertising agencies who, unsurprisingly, have scant knowledge of the Services and who's bread and butter is in the world of commerce.