When Loganair opened the MME-LHR route, what was the primary aim ? Was it to
a) Target passengers travelling between Middlesbrough and London
or
b) Target passengers travelling from Middlesbrough to places beyond London, and thus particularly keen on access to a hub
I know it's tempting to say "both" but the commercial strategy needed is different between the 2 options, and thus there was a need for somebody to choose the primary aim and take consequent actions