I haven't seen the RAF advertisement, but it reminds me of the military recruiting ads that ran in Australia many years ago.
The selected advertising agency decided to wipe any footage of soldiers in DPM or camoflage clothing of any description, no face paint, no muddy boots, and definitely NO GUNS.
Instead they wanted everyone in shirt and ties, tapping away at computers, earning degrees, laughing and drinking in the Mess, and playing volleyball (not all at once).
As a result many recruits expressed shock and horror when told to wear DPM's and to fire guns. They wanted to work in the Army that was shown on TV.
