Branding is grossly over hyped away from straightforward dowmstic purchases. As has been said a billion times on here passengers look at one thing price if they look further is timing convenience .
Many global brands have kept essentially the same branding for decades or thier whole life
Coca Cola, Ford , Mercedes, BMW, . You dont see the folks from Stuttgart saying hey lets put a fourth point on the star or ford going for a LGBT friendly multicolour background..
Airliners more than many if not all major enterprises change their brands relatively frequently and as someone point sout its those back office bad guys the marketing dept. Persuading BA to go to World Colours - great idea that was .
Ryanair have branding that looks like it comes from the 920s not 2020s , probably O.'Leary got one of his kids to do it hasnt done them any harm. Have American suffered by only changing their branding since the 1950s compared with United numerous efforts? Have Singapore airlines ever changed theirs in material way?.
Seems to me there are many better things most airlines can spend their cash on
PB
i think in the airline business