Ballarat is 1 hour drive to Melbourne airport
It's a wee bit longer than that, but it IS dual lane all the way, which makes for a reasonable drive. But I'm reading into their business plan that it is not so much about whether your capital airport is more convenient. Third airlines that failed in Aus like Compass and Impulse failed when Aus was a very different place. Who knows how this will go, but good on em for having a crack!