There's very few companies with a conscience out there, most of what looks like progressive or green practice is forced on them by rules, either existing or incoming. There was no better example than the Australian mining boss who was awarded for green policy in his business as it seemed proactive in addressing environmental issues within it's Australian operations. In reality they were only complying with Australian guidelines, nothing in excess of that, meanwhile in New Guinea they were dumping gold mine tailings in the ocean next to reefs and inhabited islands. When asked about this process, which was banned in Australia, the answer was, "That is a different country with different rules..." So much for proactive environmentalism, we just admit we got awarded for following the rules...