Iberia handling service has always been very poor. Unfortunately after the government allowed private companies to bid in and join the barely profitable business of ramp handling, very few companies came forward. Only two operators are permitted at each airport, that is Iberia and a second competitor, i.e. Iberia + Ineuropa at TFS, MAD, IBZ, PMI, etc. or Iberia + Eurohandling at BCN, AGP, LPA, etc.
Personally I have had the pleasure of being assisted by Iberia and Ineuropa, the difference is abysmal. With Iberia when you arrive at your destination in Spain at peak times is rare to have a rep there waiting for you, they usually arrive late. If the airport is small and an Iberia airplane arrives all repīs disappear. With Ineuropa you have one in the front galley at all times. In Iberia they have one rep attending several flights at the same time.
Spend a minute one day and have a look to see how long does Ineuropa (blue painted) take to appear next to the aircraft shutting down the engines, they are there with all the equipment before the chocks arrive, like most places in Europe. Iberia will take their time to arrive, one by one and eventually everything you need will be there.
Price is important these days and Iberia comes cheaper than the other competitors, on top of that Iberia can be found at all Spanish airports having only to sign one contract for all Spanish airports.
