The point around growing the market is interesting because the market has not grown for the best part of half a decade, even with new routes, and Tiger growing to near 20 aircraft. If the market continues to remain flat for the foreseeable future, then all Bonza is doing is pulling passengers away from the others. It’s an interesting concept as the only way the likes of Jetstar and Virgin can counteract that is to join them in the regions and try to send them broke.
Travel will remain flat if prices like Car Hire remain 150%+ pre covid, Hotels price gouging in peak periods. It’s a $1000+ to hire a car at the moment for a week. Many are trying to gain lost ground from the last couple of years. We recently drove interstate as I refused to pay $1500 a week to hire a car, that was North coast NSW.