If you don't like how a business operates, don't use that service. They will change or go out of business from lack of customers if its that big a deal. You have the power to change things, or are you all in the group that fill up with whatever priced petrol even if its 30 cpl higher than the one across the road. I have to say Australians can be some of the dumbest consumers on the planet due to the wealth of the average punter, I'll just pay triple for that, because, um that brands ads are better, or its some sort of national brand.