5% stake only which has very minimal (if any) influence at the table.
That 5% is so they can ensure they know what is happening at the business and that it complies with the Virgin Groups agenda. Then they can cut off any moves to ditch or trash the brand early on via legal intervention. What happened at Virgin America where Virgin group fought quite hard to get significant financial recompense when the airline moved to rebrand whilst still in contract. You have to remember Virgin group makes cash simply from the use of the brand, and the brand is locked in for x amount of years, now hidden behind closed doors as it's no longer subject to public disclosure.