Originally Posted by
Australopithecus
The customer base for simulator training is completely different to the customer base of an airline. Who cares what the training organisation is called? The reason its still called that is the name is as good as any, and they don’t have to change the signage.
I take your point about paying Branson anything, but the fact is that brand awareness is what advertisers actually pay for. Ansett would have zero brand awareness in most people under 40.
I am also in no doubt that Ansett really was a first class operation as far as the passengers went. Too bad it was owned by people with an ultimately different agenda
Well, a brand is a brand and brand awareness is a pretty generic thing.
Look, you're probably right that it's been so long now, many people weren't alive when Ansett was still going. There is likely some value in the brand but it would have to be very cleverly handled in the transition.
However, like I said also, don't want to become one of those places where we're constantly trying to re-invent things from the past, which became part of the past for a reason.
I take your point about the agenda of the owners. My personal opinion is that Ansett was doomed the day Murdoch and Abeles took it over from substantial control (managerially if not shareholder wise) from Reg Ansett.
One was interested in using it as leverage for expansion into Europe and to patronise his transport empire and the other was only really ever interested in its media assets and associated businesses. When the chips were down years later, any of those assets which could have been divested to get the airline through bad times were gone and likely with nothing in the pockets of Ansett as a result of the divestment. Just look what happened to the DC-9s.