PPRuNe Forums - View Single Post - what's happening at Azzurra?
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Old 24th Dec 2003, 05:28
  #19 (permalink)  
Jetset320
 
Join Date: Dec 2001
Location: Malta
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Netset

I don't think KM should sell Azzurra either. Not with those balance sheets. It probably wouldn't even sell for a pound. I also agree that Azzurra should be made into KM's low cost carrier. However, (not sure if you insinuated it),I find that Air Malta's name is held in very good standing internationally, but it would be essential to de-identify any low cost operation. With proper management this company could then exploit niche markets within Europe.
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