If what is stated is true (not doubting your commentary Irishlad06), re Flybe having a base at BHD, we can only conclude that this relaunched airline is commercially suicidal. Emerald will fight tooth and nail for the business ex BHD, they also have significant backers and a broader operation feeding AerLingus' Dublin hub. easyJet is very much in the picture too.
Sounds surreal that they'd look to go into such hottly contested markets from the get go. They need a niche, this is not it.