They seem to be targeting Robinson’s main sales regions, given the price point it looks like they are after the upper end of that market or countries where warbirds (ala gazelle) are popular.
They have some interesting regulatory hurdles to cross, particularly the complicated experimental sector. Hill has always had the whiff of trying to hide a (semi) production built aircraft behind self-build rules.
20 deposits make the splurge on showy marketing and free booze a no-brainer.
Making a machine fly, safely and certificated, is a bit more complicated.
Good luck to them.
The flock of CNC machines no doubt got many oohs and aahs.