Well said Alex.
Patience,
"....I am now more interested in what the CAA’s official line is.
..."
As everybody has been telling you THIS IS the CAAs official line,
they are doing what they are told by JAA.
The market is already customer driven, (subject to the rules we ALL have to work within) ask some of those who lost thousands to schools closing because they failed to meet their overheads.
I can think of some schools fully booked and others just about ticking over, there must be a reason.
Price is only part of the equation, quality of materials and training should be the prime driver. As I said earlier you must shop around and pick to your needs and budget.
Best of luck Patience, you're going to need it.