10 years ago I was like many others a staff 'mushroom' (not BA) caught up in the new era of commercialism and executive management that did/does not appear to care for staff quality of work or quality of life, customer service and loyalty of both staff and customer...and thoroughly hated it.
I would like to think I learn't valuable lessons from that and (like to think) I act accordingly now. Although not a magical panacea for every commercial environment/business plan and not the choice of some boards/shareholders. This era (problems) and these ideals are not and never have been just limited to the airline industry...as others have said.