What I find truly amusing is that people are choosing to pay $200+ each way when they could be paying 1/3rd of that at $69. I think marketing may be the main offender here. I have no loyalty to airlines when travelling, to pay 3 times more just to have the same service seems a bit stupid honestly. Or is this a matter of people using up credits so no cheap seats available on the others. It would be crazy stupid if you had some weird idea that paying $200 more for a ticket somehow validated the $10 worth of frequent flyer points you get.