Putting out a press release because your aircraft has headed to Singapore for maintenance is certainly strange
That bit of information backfired for Rex too because all the public commented about and wanted to know was why were they sending an aircraft overseas for maintenance.
Rex set up their social media accounts less than a year ago (and pleaded with staff to like and follow because they didn’t have the capacity for large scale advertising) and while they think all of these posts about the jets (and bashing Qantas) are helping the reality is they’re digging a bigger hole for themselves and exposing the company for what it is.