Advertising wasn't the problem in S21. Covid testing and travel restrictions across the UK and Europe were. Keep in mind that S21 demand was very limp nationally for leisure travel to the Med, and many of those who did brave the required tests and restrictions were redeeming time-critical travel vouchers from earlier cancelled trips. With BACF being a new entrant at SOU, they didn't even have voucher redemptions to backfill capacity. It was just a very tough market. But SOU enjoys a prosperous catchment area, so if Covid testing and travel restrictions are fully removed in time for S22, the demand environment will be a different proposition entirely. BACF will certainly take account of that, how ever they decide to deploy their fleet next Summer.