It will be interesting to see what the wheel looks like when it gets reinvented. I heard on the radio that they are not going to compete head to head with QF or Virgin but look at expanding the regional market. A bit like trying to develop waterfront property at Lake Eyre.
Which regional market did they mean? You can't take a 737 or A320 into most regional markets in Australia as you can't land the thing on the runway. So it will just be the same places at the same times that everyone else flies to.