If it's real the warning signs are already in the text. Things like "only leisure destinations" and "only a few flights". With near new aircraft to cover leases/capital investment the daily utilisation has to be high, almost non stop, if you are talking about yields for LCC holiday makers.
This almost seems like a ploy to cover some routes that virgin doesn't and hope you get bought out as a LCC option at some point before your investors pull the pin. I can't get my head around any other reasoning that makes commercial sense.
PS is that logo a Thumbs up or a Hand Grenade primed to go off (or even a pineapple for the investors later on)....