It is difficult to imagine an airline that has fallen so far from what it once was. The bottom has not been reached yet (hull loss), but sadly I have no doubt that day is coming as well. All the above represented what was once the best career in aviation. The Swires benefited from the reputational accolades that were a result of a highly motivated and dedicated workforce. They have squandered that, along with the opportunity to have remained one of the worlds top airlines. Only the name is the same, but it is a shell of what it once was.