Clearly skiers but weekend would surely have been better. It’s winter sport paradise around there.
Bolzano is a lovely city which British visitors may find surprisingly touristy - eg open top bus tours etc - given it is completely off the radar here. It’s also very different to typical Italian cities, not just in the language (German) but in how clean it is with higher-end shops. There’s loads to do in the surrounding area. I’ve wondered why no one has bothered operating there before, even if just TUI/Neilson etc winter packages. Summer is also a good time to go.