vectisman - Reading between the lines of the reports, that does seem to be the direction they are looking to take. I wouldn't be surprised if it were named with a connection to BA's heritage (maybe Speedbird - although that could be confusing with callsigns) - its similar to BA, but different enough. Gives them the licence then to change the onboard service and ticketing structure - maybe more of Vueling style service, but still retain the essence of what the Gatwick base has been good at.