The only tip I can give, is to make sure you do a formal saftey brief everytime you fly.
I always do a formal brief when flying with anyone other than when I'm under instruction. I was surprised by how quickly my attitude to saftey spread among my friends! I think they were a bit surprised as they get quite nervous with me in a car
I took my mum flying, because she really wanted to come, but she was very nervous about comming. Some time later I over heard a conversation between her and a friend of hers. My mum admitted to her friend that she used to worry about me going flying, but ever since she came flying with me, and saw my rigid attitude to saftey, she stopped worring.
So try to do a formal brief on each flight, and hopefully the word will get back!
dp