Salope (drole de nom de plume...):
To "find a trace" it helps to use the "search" link in the top right of the screen.
Typing in "flyblu" there gives me five relevant threads, of which
this one is the most recent.
Similarities to Blue Fox appear to be
1. use of 767s
2. intention to fly transatlantic
3. use of the same three characters "b l u"
Differences:
1. BHX, not STN
2. Florida, not US Northeast
3. Leisure, not business
and last but not least,
4. Entirely different people involved, as far as I can tell. The CEO of flyblu is a chap called Aden Murcutt.
Hope this helps.
C.