The word 'incentive' seems to be drawing some speculation about what it actually was especially from the Tories who seem to think it means cash. Definitely getting the route some more publicity!
https://nation.cymru/news/news-in-brief-government-accused-of-flashing-the-cash-to-secure-ryanairs-return-to-cardiff-airport/
And could Bourgas and Dalaman be the next routes from Cardiff by Wizz? A photo of part of the Wizz magazine was posted elsewhere with them down as new routes. Nothing onsale though.