Obviously need to explain the context of the ‘no money in freight’ comment again.
When Dixon was CEO and QF were facing a bit of a downturn- may have been SARS in ‘04- a question was asked of him (in a public forum if I recall correctly) as to why QF weren’t operating dedicated freighters. His response was “there’s no money in freight”.
Ever since that day whenever a QF crew see a freighter being loaded up chock a block, or hear a ‘Qantas’ (Atlas) call sign, or watch DHL or FedEx or Atlas cross the threshold in front of us, invariably someone who has been around more than a decade will exclaim ‘no money in freight’.
Yes, there’s money in freight. Truck loads of it. Qantas ignored it for quite a long time.