There's a '
Strategic Plan' (It downloads a PDF) available from the Shuttleworth website.
It includes the usual corporate speak:
To grow and diversify our audience to at least match the growth and diversity of our region and
To position the Trust as a valued local partner, a salient regional player, and a recognised national brand
We will:
Audiences
Increase our daily and air show visitor numbers by 50%
Target specific markets to diversify our visitors
To increase our BAME visitors to 20% of our audience.
Use our size and influence in the local area to promote our value to the community
The general complaint on the Facebook pages and forums is that they are sucking the unique character out of the place...